Cornelius Group Plc

Cornelius Group Plc

Discipline(s): Branding Digital Exhibition Illustration Print All

Core Values

Cornelius is a UK headquartered leading manufacturer and distributor of speciality chemicals, raw materials and ingredients to the European health & nutrition, personal care and industrial markets.

Seeking an outsourced design and marketing partner to place fresh eyes on its business, return focus to its core values and lift it out of mundane chemical industry brand positioning, Cornelius was looking for a clear segmentation of its target markets, uplift in branding and support to deliver its communications strategy for the 21st century.

Cornelius Group Plc
Cornelius Group Plc
Cornelius Group Plc

The Right Mix

With three business units operating in five geographies, Cornelius had a flagging brand and overly complex approach to value proposition messaging. There was an absence of communication control, strategic thinking around communications planning and a varying brand image by geography. This was resulting in a lack of differentiation to its peer companies in the sector.

PHD developed a comprehensive website implementation plan with mirror websites for France, Nordic, Poland and the UK (Russia is under construction) with fresh branding for each market sector and a complete set of Cornelius imagery to provide consistency and authenticity for online and offline campaigns. All copywriting, creative and design was completed in house at PHD.

A new blogging and social media programme was developed along with comprehensive social media and crisis communications plans to ensure the company had a secure approach to digital management.

A number of exhibition stand designs have been delivered over the past two years, from pop up displays to full design and build, along with printed brochures, folders, branded merchandise, signage and the development of a Cornelius Creative Suite to host customer workshops.

Today Cornelius is a contemporary chemical company leading the way in brand image and digital communications.

Cornelius Group Plc
Cornelius Group Plc
Cornelius Group Plc
From pitching our story to delivering our new website, no job is too small or too big for PHD. They are the core of our marketing team today and continually deliver inspiring ideas and content. We’re delighted with their contributions to our business.

– Darren Spiby, Group MD, Cornelius

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