ASDA Dairy Cow App

ASDA Dairy Cow App

Discipline(s): Digital Illustration All

The Brief

Asda, the leading UK retailer owned by Wal-Mart, in partnership with Arla Foods, wanted to support its dairy farmers with a way of simply gauging how healthy their livestock was from a smartphone/tablet App.

PHD was asked to develop a range of concepts and graphics for a fun but important tool that could be cascaded throughout the dairy supply-chain network, helping farmers to maximise productivity and minimise loss.

ASDA Dairy Cow App

Our Solution

Simplicity was key. A healthy cow delivers a larger yield!

We needed to create fun digital imagery and an engaging user experience for use in an App that would be easy to follow but effective in delivering a key message around dairy stock health. 

ASDA Dairy Cow App
ASDA Dairy Cow App
ASDA Dairy Cow App

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