ASDA Dairy Cow App
Asda, the leading UK retailer owned by Wal-Mart, in partnership with Arla Foods, wanted to support its dairy farmers with a way of simply gauging how healthy their livestock was from a smartphone/tablet App.
PHD was asked to develop a range of concepts and graphics for a fun but important tool that could be cascaded throughout the dairy supply-chain network, helping farmers to maximise productivity and minimise loss.
Simplicity was key. A healthy cow delivers a larger yield!
We needed to create fun digital imagery and an engaging user experience for use in an App that would be easy to follow but effective in delivering a key message around dairy stock health.