Cornelius Expo Stand Design
After impressing Cornelius with our intial website and brand development work, we were asked to design several exhibition stands for their European events.
Food Matters Live (Excel, London) is the UK's only cross-sector event bringing together the food and drink industry, retailers, foodservice providers, government and those working in nutrition. Cornelius needed a presence at the event which included a custom-build stand, audio-visual presentations and strong marketing presence to ensure their newly positioned brand would stand out to visitors.
The stand needed to incorporate two visitor interaction/counter areas, had to be visible from several viewpoints within the exhibition hall, include large hidden and secure storage, bespoke lighting, colour-coded skirt/counter/header lighting whilst still featuring two main seating areas for up to six people.
Graphics for a second, more simplistic modular stand also had to be designed that could be used at the event as an important 'Principal Partner' demo area, with a chef doing live demonstrations.
The Feel Good Factory theme was created to help tie-in the two stands, giving a healthy and fresh identity that could be easily recalled by visitors post-event, whilst the inclusion of a stylised 'unisex athlete' made up of particles was used to represent the many health and nutrition ingredients Cornelius supply.