PHD client, SmartKem, secured a European grant with a number of partners to support their work in transferring flexible OLED (Organic Light Emitting Diode) technology to market. Conditional to receiving the grant, the partners needed to promote the work of the team through online and offline media.
PHD was asked to create a contemporary logo device reflecting the highly innovative nature of the project, alongside a new website, brand guidelines and supporting promotional materials.
The logomark was inspired by an abstract shape of the OLED technology.
With a nod to RGB display colours, the new identity represents the capability, curve and conformal nature of the backplane that is exciting and revolutionising the market.
– Steve Kelly, CEO, Smartkem