LINPAC Corporate Guidelines & Re-brand

LINPAC Corporate Guidelines & Re-brand

Discipline(s): Branding Digital Print All

The Brief

LINPAC needed a cost effective solution to revitalising its international food packaging brand.

PHD delivered a creative uplift of the corporate brand, sales tools and website over an 18 month period to support the company’s ambitions and direction for growth.

LINPAC Corporate Guidelines & Re-brand
LINPAC Corporate Guidelines & Re-brand
LINPAC Corporate Guidelines & Re-brand

Our Solution

LINPAC had grown over 50 years through acquisition and organic sales and as a result had evolved with a disjointed approach to branding across their geographies, a lack of messaging consistency and out of date imagery. We had to fix this.

PHD re-crafted their logo, taking the brand colours back to their historic 'blue' roots whilst giving it a fresh, modern overhaul. A re-skin of their existing website provided a quick solution to updating their online presence, and a clearly designed set of brand guidelines, corporate literature, workwear, signage, brochures and digital communications were all designed in-house by PHD.

LINPAC Corporate Guidelines & Re-brand
LINPAC Corporate Guidelines & Re-brand
LINPAC Corporate Guidelines & Re-brand

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