LINPAC Corporate Guidelines & Re-brand
LINPAC needed a cost effective solution to revitalising its international food packaging brand.
PHD delivered a creative uplift of the corporate brand, sales tools and website over an 18 month period to support the company’s ambitions and direction for growth.
LINPAC had grown over 50 years through acquisition and organic sales and as a result had evolved with a disjointed approach to branding across their geographies, a lack of messaging consistency and out of date imagery. We had to fix this.
PHD re-crafted their logo, taking the brand colours back to their historic 'blue' roots whilst giving it a fresh, modern overhaul. A re-skin of their existing website provided a quick solution to updating their online presence, and a clearly designed set of brand guidelines, corporate literature, workwear, signage, brochures and digital communications were all designed in-house by PHD.