MoneySuperMarket Brand Handbook
MoneySuperMarket, as part of their re-brand, approached PHD to create a new, illustrative and creative brand handbook.
The compact, hand-size book needed to be a useful tool given to all employees, external agencies and providers, to understand the ethos and the story of what MoneySuperMarket is about. A tactile print format was chosen to stand out from the crowd in what is considered a digitally saturated environment.
The book was to give an insight into their new logo, brand message, corporate colours, typography, iconography and tone-of-voice across all online and offline formats. PHD handled the whole project from start to finish, liaising with internal creative and brand directors to deliver an original design with bespoke illustrations whilst ultising our expertise in print design.
'The Little Book of MoneySuperMarket' needed to be a whistle-stop tour through The What, The Why, and The How of MoneySuperMarket. The aim of the book was to explain who they are, how they do business, what their mission is, who their customers are and what their MoneySuperMarket brand represents.
By understanding the story of MoneySuperMarket, they would exceed in making their customers lives better and build stronger relationships with all of their providers.