SATO at CeBIT

SATO at CeBIT

Discipline(s): Branding Digital Exhibition Print All

The Brief

SATO develops comprehensive Internet of Things (IoT) solutions that address the unique needs of businesses by unleashing the power of their data. They combine technologies, hardware, and applications that connect people and assets to help make decisions that maximise value across businesses.

Building on SATO’s 75 year history and global reach, we were tasked with designing a stand-alone website and supporting materials to align with SATO's CeBIT 2017 Expo stand in Hannover, the 'Global Event for Digital Business'.

Microsite, filming and digital promotional video, printed literature, presentations, uniforms and merchandise were all required to support the SATO brand at this major event.

SATO at CeBIT
SATO at CeBIT
SATO at CeBIT

Our Solution

PHD worked to very tight deadlines over 4 weeks from start to finish, liaising with key SATO employees in Japan, Europe and the UK to produce an exceptional raft of creative solutions.

Iconography, Illustrations, Responsive Website Design (in English and Japanese) and supporting imagery were all handled in-house at PHD and were delivered on time, without fuss.

SATO at CeBIT
SATO at CeBIT
This was the first time in SATO’s history that all of us joined together from SATO offices around the world to build the best team for the success of CeBIT. Through this event, employees from around the world connected in the true spirit of SATO and 'The Last Inch'. I am really pleased to have worked with professional members like you for CeBIT.

– Ikuo Dobashi, Director and Chairman of SATO International Europe

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