Women In Packaging UK
The 'Women In Packaging' initiative aims to connect, support and recognise female employees across the diverse packaging industry from concept to consumer and everything in-between.
Avoiding stereotypical colours was key for presenting the brand to a professional, female-centric audience, whilst having a logo that could work well in print, online and on packaging itself.
Having a logo that had form and function was our primary focus, so the team at PHD designed a logo that incorporated a working barcode that can be used in future communications and promotions, establishing the tagline 'ATTRACT-SUPPORT-CELEBRATE'. Being able to use the logo across a wide range of promotional items was paramount - including etching, embroidery, litho print, digital displays and large-format.