Women In Packaging UK

The Brief

The 'Women In Packaging' initiative aims to connect, support and recognise female employees across the diverse packaging industry from concept to consumer and everything in-between.

Avoiding stereotypical colours was key for presenting the brand to a professional, female-centric audience, whilst having a logo that could work well in print, online and on packaging itself.

Our Solution

Having a logo that had form and function was our primary focus, so the team at Design by PH developed a logo that incorporated a working barcode that can be used in future communications and promotions, establishing the tagline 'ATTRACT-SUPPORT-CELEBRATE'. Being able to use the logo across a wide range of promotional items was paramount - including etching, embroidery, litho print, digital displays and large-format.