Women In Packaging UK

Women In Packaging UK

Discipline(s): Branding Exhibition Print All

The Brief

The 'Women In Packaging' initiative aims to connect, support and recognise female employees across the diverse packaging industry from concept to consumer and everything in-between.

Avoiding stereotypical colours was key for presenting the brand to a professional, female-centric audience, whilst having a logo that could work well in print, online and on packaging itself.

Women In Packaging UK
Women In Packaging UK
Women In Packaging UK

Our Solution

Having a logo that had form and function was our primary focus, so the team at PHD designed a logo that incorporated a working barcode that can be used in future communications and promotions, establishing the tagline 'ATTRACT-SUPPORT-CELEBRATE'. Being able to use the logo across a wide range of promotional items was paramount - including etching, embroidery, litho print, digital displays and large-format.

Women In Packaging UK
Women In Packaging UK
Women In Packaging UK

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